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Lego sets its sights on a growing market: Stressed-out adults

  • Writer: CARRIE BARRON, M.D.
    CARRIE BARRON, M.D.
  • Aug 21, 2023
  • 1 min read

Lego, the world's largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults. The 87-year-old Danish company increasingly bills its brightly colored bricks as a way to drown out the noise of the day and perhaps achieve a measure of mindfulness.


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