Lego sets its sights on a growing market: Stressed-out adults
- CARRIE BARRON, M.D.
- Aug 21, 2023
- 1 min read
Lego, the world's largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults. The 87-year-old Danish company increasingly bills its brightly colored bricks as a way to drown out the noise of the day and perhaps achieve a measure of mindfulness.